Things change. Often for a good reason, sometimes not. Google today announced that its logo and identity group is changing. Gone will be the thin, classic serif font name and the little blue and white “g” icon that we all recognize.
Why? Well, the logo has changed before, and so has the company. The range of products has developed and so has the way we use them. It’s not just on a desktop PC anymore. People utilize Google via a variety of platforms and different devices — on tablets, smart phones, televisions and now even watches and car dashboards.
The new logo and identity family feature a new custom sans-serif font that is wider and more consistent while still colorful. It will show up and translate better across platforms and devices, especially much smaller screens. The new “G” icon now matches the logo with four colors.
Google will still be instantly recognizable through its many services. The Google products have evolved, and the logo has evolved, but the brand plays on.